A well-written job advertisement is your first contact with potential candidates. It’s the first opportunity for your company to showcase your values and culture in a manner that is appealing. A well-written job ad can draw attention to the role and your company, resulting in higher quality applications and more interviews.
A great job description contains crucial details regarding the hiring process from beginning to end. This will ensure that you and the applicant are on the same page in terms of what to expect. It can also help prevent ghosting, re-hires, and drop-offs. It also ensures a more fair and efficient hiring process.
Make sure you use a simple, clear language that is easy to read for all kinds of people. Avoid jargon or cliches that can be confusing or disorienting to potential candidates. It’s also important to utilize job postings as an opportunity to promote and support your diversity initiatives, so ensure that the language used doesn’t exclude any specific group of people.
Don’t forget to include key advantages and perks when you post your job. Include any benefits your company offers such as free lunches or an office with a beautiful view in your job description. These could be enough to convince someone to select you over your competition. It’s also a great idea to mention any volunteer opportunities or community involvement that your company takes part in since this is something potential employees consider when deciding which business to apply to.